We are lucky to talk to passionate leaders of women’s initiatives across industries on a regular basis. It is inspiring to hear their dedication to empowering the women in their organizations, but it can be dejecting to hear their frustrations. We know these leaders want to create the best programs possible for their participants, but we constantly hear about one key problem they have: They do not know how to get (and keep) millennials engaged with their women’s initiatives.
The events they plan, whether social or professional, have always been well attended except for this key (and growing) demographic. If you are a leader of a women’s initiative and can’t figure out why millennials don’t engage with your activities and content…just ask them. When you ask millennial women how they want to be engaged in the initiative it gives them power, choice, and ownership – all of which are incredibly important to this generation of women.
Don’t wait – get started asking questions now.
3 Ways to Get (and Keep!) Millennials Engaged with your Women’s Initiative:
- Ask them what they want to get out of the group. Millennials want to share responsibility and feel as though they own a piece of what they are involved in. By asking the millennial women in your office what they would like to get out of the women’s initiative, you might be surprised to learn that they have specific objectives in mind, such as professional development in a certain area of your field or a formal mentorship program. These questions should not be based on specific things they want to do, but more on what their goals are for participating.
- Ask them what activities they find interesting and fun. Something that we hear time and time again is that millennial women are not interested in coming to “social events” put on by company women’s initiatives. The best way to ensure that the activities you are planning are exciting across the generational spectrum is to ask your potential participants what they might enjoy. You might be surprised to learn that the millennial women in your office aren’t interested in purely social events, or that they are too busy to engage with social events that aren’t purposeful (like a fitness class, which hits two birds with one stone).
- Ask them more questions along the way. Once you have collected data and begun planning events with millennial wants and needs in mind, you will be excited to see millennials engaged with your women’s initiative. However, don’t stop there- along the way, continue to ask questions and get feedback on your events to ensure that you fully understand participant perceptions.
If you aren’t sure how to ask these questions, don’t worry. Download our free list of survey questions that will help you gain a true understanding of how to get and keep millennials engaged with your women’s initiative.
I know it may seem simple: if you want to know what keeps millennial women engaged in your women’s initiative, just ask them. This simple concept is incredibly valuable to millennials, who want to share responsibility and be connected to the groups they participate in. However, it is uncommon for leaders of women’s initiatives to have the time to dedicate to developing and distributing surveys, which is why we thought that we should help.
So remember, if you want to keep millennials engaged with your women’s initiative, just ask them how to do it. And if you need help executing on their wants, needs, and interests, ask us.