I have been hard at work shooting photos and filming videos of our next collection of projects. Obviously I’m biased, but I am pretty in love with them all. I could NOT be more excited to share them with all of you… but for now, this first of two sneak peeks will have to do!
When designing and choosing projects for our collections, I ask myself two questions over and over again: “Would [someone with very different style than me] wear/use/display this?” and “Would I wear/use/display this?”
I can fall in love with a project personally (and I do, often), but if I can’t see a home decor item I design hanging in my sister’s home, I know it probably isn’t going to speak to many women outside of my personal style. If I can’t see a piece of jewelry in my personal collection as well as Kelsey and Jessie’s, chances are it just isn’t versatile.
Our designs aren’t meant to fit into a box. When we bring women together, our goal is to empower them to create something beautiful, and something that they will love. We also want our projects to give them final results that they can use, not store in a closet and never think about again. Regardless of their established personal style.
And while I can’t please everyone, I can get pretty damn close. I hope these pictures leave you intrigued! Shout out to Reid for taking each and every one of them!
Stay tuned, we will be booking parties for these projects any day now!
Do you want to earn one of these projects for free? Host a party!